Product Management Organization
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List of Product Management Courses
  PM 101: Product Management Essentials Workshop
  PM 101-V: Product Management Essentials - Live Video
  PM 101S: Product Management for Services Businesses
  PM 202: Managing the Product Life Cycle
A Workshop for Managing Current Products & Portfolios
  PM 304: Product Strategy and Planning Workshop
  PM 305: Practical Pricing Strategy Workshop
  PM 306: Business Case Workshop
  PM 307: Product Launch Workshop
  PM 308: Strategic Product Roadmapping
  PM 309 - Financial Management for Product Managers & Marketers
  PM 310 - Capturing the Voice of the Customer
  PM 502: Managing Product Managers and Implementing Product Management
  Product Management Leadership Summit - October 24, 2013

Building Product Management Into Your Organization
Course Description

As a Product Management leader, you may be wondering if you are effectively organizing for, or optimizing the structure of Product Management in your organization. This is especially important since the exigencies of the moment may distract you from this important activity.

Sometimes it's helpful to take a time out where you can step back and be guided by professionals who have not only been there, but are continuing to understand best-in-class techniques for Product Management organizational optimization.

How do we know? For more than 20 years, both in our corporate careers, and in eight years as a successful provider of best in class training and advisory services, we have learned what it takes to embed Product Management as a critical, strategic element of a company's business model. Unfortunately, what our data also tells us is that there are a host of other challenges.

Fortunately, we've been there. We know that consistent use of best practices, processes, and documents, along with a supportive organizational structure, are the building blocks that allows effective Product Management to take root and grow.

We certainly want to earn your trust and confidence, so we are offer you the opportunity to work with us for about 3 hours, to learn about how to evolve your organization, with product management as one of its pillars.

This seminar is open to people in senior management or on executive leadership teams, either as a face-to-face session at your location, via video, in a webinar format, or in a scheduled setting at our facility in New York City. You can also schedule this session as part of a strategic planning leadership off-site meeting. Either way, you will see why we believe that our holistic approach is the right approach.

This program will guide you in understanding:
  • Organizational issues
  • Foundational elements of Product Management
  • Important benchmarking information
  • Best practices in Product Management
  • The essence of being market driven
  • Why portfolio oversight is so important
  • How accountability impacts results
  • The impact of annual budgeting cycles on Product Management
  • Optimal organizational structures
  • Why the evidence of leadership is critical
  • Critical linkages between best practices and key documents
  • How to support an action-oriented culture
  • Methods to make Product Management stick
  • Using a robust competency model to begin your journey


    The fee for an interactive audio/webinar is $2,500 for your firm. The fee for an on-site program is $4,000. If an open-enrollment seminar is offered, the fee is $375 per person. To schedule your session, please call Sequent Learning Networks at 212-647-9100.



    Delivery Method: Scheduled and on-site
    Duration: half-day
    Price: $750.00
    View Training Schedule
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