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Log on to Product Management Executive Board |
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Summit Member Comments |
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Get the Flash Player to see this player.
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| VIEW SUMMIT VIDEOS |
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Sr Director, Product Management, Cybersource, a VISA company
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SVP Product Management, Inova Geophysical
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Product Management Director, Motorola Solutions
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Group Director, Product Management, Cadence Design Systems
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Director, Product Line Management, CommScope
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Director, Analytical Services, Airlines Reporting Corp.
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VP Global Marketing, Cookson Electronics
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VP Product Management & Engineering, Thomas & Betts
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VP, Product Management, Prudential
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SVP & COO, Corporate R&D, Pepsico
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VP U.S. Commercial Product Management, Monsanto
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President, TD Mutual Funds
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Asst. VP Product Management, Principal Financial Group
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Sequent Learning Networks
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VP Product Management, Trizetto
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Sr. Director PM, Thomson Reuters |
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VP Prod Mgmt, Alcatel-Lucent |
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Head, Product Eng., Aetna |
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VP Marketing, Xerox |
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Director PM, Avaya |
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Director PM, Lexis Nexis |
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PM Leadership Summit
May 2010 |
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Product Management Organizational Diagnostics |
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- Set the stage to continuously improve your Product Management organization.
- Achieve verifiable step-changes in organizational performance.
Now, more than ever, executives and business leaders depend on Product Management to propel their firms to the next level. However, it's often a challenge to select the best strategy. Organizational Diagnostic programs offered by Sequent Learning Networks help you achieve realistic changes for ongoing, sustainable improvement.
Sequent provides unique methods that tackle the challenge in two ways:
| Product Manager Competency Assessments |
| Product Management Organizational Maturity Assessments |
Product Manager Competency Assessments
Product managers are the life blood of a product organization. Our Product Management competency assessment is an unparalleled experiential profiler made up of statements organized into competency clusters that represent vital facets of the work for which product managers are responsible. The competency assessment is comprised of a web-based assessment and validation interviews.
This "bottom-up" approach to organizational diagnostics examines aspects of the work product managers are expected to produce, and considers:
1) Market insights
2) Strategic and tactical planning
3) Execution and launch
4) Performance management
Competency assessment outcomes deliver the following benefits:
| A clear understanding of individual skill and experience gaps |
| Definitive professional improvement strategies for product managers |
| Clarity about the optimal learning and development programs |
Product Management Executive Board members qualify to participate in Sequent's organizational diagnostic process through the annual administration of competency assessments. As a PMEB member, when you engage in this diagnostic process you will receive a comprehensive report revealing a comparison to best-in-class performance benchmarks collected from our extensive population of respondents. By completing these assessments annually you will be able to compare results over time to determine if knowledge and experience levels have improved.
Product Management Organizational Maturity Assessments
In order for leaders to effectively organize for, and to enable Product Management to thrive in any organization, an evaluative technique called a Product Management Organizational Maturity Assessment can be carried out. Sequent's robust Product Management Maturity Model is the framework used to establish a baseline maturity measurement so that a road map for continuous organizational improvement can be put into place.
This "top-down" approach examines eight "practice clusters" that represent vital elements of an organization's structure. These clusters include:
1) Governance
2) Product Portfolio Management
3) Product Life Cycle Management
4) Data and Knowledge Management
5) Process and Template Management
6) Performance Metrics Management
7) Managing Product Managers
8) Using Cross-Functional Product Teams
Product Management leaders and executives derive unique benefits that allow for:
| Identification and selection of the most important areas to better enable product managers. |
| The ability to set the stage for continuous improvement and optimization of the organization. |
| Improvement in critical aspects of your firm's organizational design. |
| The ability to compare your firm with others that use well-established Product Management standards. |
Product Management Organizational Maturity Assessments are carried out as follows:
An Initial Appraisal. This is achieved with a comprehensive web-based survey, completed by designated executives who are able to address the state of the business with respect to the eight practice clusters, plus interviews of key executives to validate results is recommended.
An On-Site PM Cluster Audit. This includes the initial appraisal plus a multi-day on-site organizational maturity benchmark audit. The benchmark audit is composed of review/interview sessions by key executives.
Comprehensive Organizational Diagnostics
Each method delivers a suite of benefits that, by themselves, direct organizational planning and development. However, when carried out together, these diagnostic approaches reveal root-causes for organizational misalignment and systemic dysfunction. Through a comprehensive "top-down" AND "bottom-up" evaluation, executives see their organization in a holistic way such that systemic adjustments can be implemented, and evaluated over time. This approach truly allows for ongoing optimization of the Product Management organization
To learn more about these unique organizational development programs, please call us at 212-647-9100.
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