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Log on to Product Management Executive Board |
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Benchmark Reports |
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Sequent Learning Networks has built a foundation on conducting research that helps Product Management organizations reach their full potential. Our benchmark research reports provide actionable guidance to Product Management and Marketing leaders to support their efforts to achieve more effective and higher performing organizations.
2012 Product Management Benchmark Report: Product and Market Performance Management
This study was designed to identify practices that successful organizations use when designing and implementing a system to measure product and market performance. In this report key findings from the research study are presented along with the possible reasons they might be present in an organization. This is followed by a discussion of the organizational impact, followed by examples and recommendations in these areas:- Develop product and market performance measures,
- Align measures with business and company objectives,
- Link measures to compensation,
- Manage accountability for measures, and
- Use measures to optimize performance throughout the product life cycle.
Price: $195 (Complimentary for PMEB Members) - Order the full report here!
The Executive Summary is available complimentary - download here
2011 Product Management Benchmark Report: The State of the Product Management Organization
This report discusses the extent to which Product Management organizations are using certain practices that enable product managers to most effectively support overall business objectives. This study assesses the maturity level of these practices in order to understand how the Product Management function is integrated with the broader business organization. Specific recommendations are provided in each of these areas:- The Importance of Product Management in Key Business Processes
- Functional Integration of Product Management within the Business
- Role Definition and Alignment
- Empowering Product Managers
- Organizational Design and Structure
- Performance Management
Price: $195 (Complimentary for PMEB Members) - Order the full report here!
The Executive Summary is available complimentary - download here
2010 Product Management Benchmark Report: The State of Product Management
This report helps business leaders see how the individual pieces of an organizational puzzle can be made to fit nicely into a bigger picture of organizational excellence. It outlines key learnings and insights as to how senior Product Management and Marketing leaders feel about their organization's performance in five key areas.- Organizing for Product Management
- Work Structures Enabling Market Focus
- Strategic Product Line Planning
- Innovation and Product Development
- Managing Existing Products and Portfolios
Root causes of inefficiencies and less than desirable situations are described. Recommendations are given in each area addressing how these difficulties can be overcome.
Price: $195 (Complimentary for PMEB Members) - Order the full report here!
The Executive Summary is available complimentary - download here
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